Privacy policy

PRIVACY POLICY

This policy explains how WagPilot ("we", "us") collects and uses your personal data when you visit wagpilot.com or buy from us. We are the data controller for this information. Questions? Email hello@wagpilot.com.

What we collect

  • Order details: your name, email, phone number, delivery and billing address, and what you bought.
  • Payment details: processed securely by our payment providers (Shopify Payments, PayPal and others). We never see or store your full card number.
  • Device and usage data: IP address, browser, pages viewed and how you arrived on our site, collected through cookies and similar technologies.
  • Messages: anything you send us by email or through our contact form.

How we use it

  • To process, deliver and support your order (contract).
  • To handle returns, refunds and customer service (contract / legitimate interests).
  • To prevent fraud and keep our store secure (legitimate interests).
  • To improve our website and measure advertising, including through Meta (Facebook/Instagram) and TikTok (consent, via our cookie banner).
  • To send marketing emails, only if you've opted in. You can unsubscribe at any time using the link in any email (consent).
  • To meet our legal and tax obligations (legal obligation).

Who we share it with We share data only with service providers who help us run the store: Shopify (our e-commerce platform), our payment providers, our fulfilment partner and delivery couriers (to ship your order), Google (email), and advertising platforms such as Meta and TikTok (if you've consented to marketing cookies). Some of these providers process data outside the UK; where they do, appropriate safeguards (such as the UK International Data Transfer Agreement or adequacy regulations) are in place. We never sell your personal data.

How long we keep it We keep order records for 6 years to meet UK tax and accounting rules. Marketing data is kept until you unsubscribe. Other data is deleted when it's no longer needed.

Your rights Under UK GDPR you can ask to access, correct, delete or restrict use of your data, object to processing, request a copy to transfer elsewhere, and withdraw consent at any time. Email hello@wagpilot.com and we'll respond within one month. If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ico.org.uk).

Cookies We use essential cookies to make the store work, and optional analytics and advertising cookies only with your consent. You can change your choice at any time through the cookie banner or your browser settings.

Changes We may update this policy from time to time. The latest version will always be on this page.

Last updated: 16 September 2026